The year was 1957. Having seen the Fiat 500 become a worldwide phenomenon, Gianni Agnelli commissioned the coach-building company Ghia, based in Turin, to create a one-of-a-kind vehicle: a 500 that was ready for a day out at the beach! This “spiaggina” rapidly became a hit with the international jet set, crossing the Atlantic and firmly establishing itself as an icon of Italian style and craftsmanship.
Those were the car’s VIP years:
Grace Kelly famously owned a red Jolly, Jackie Onassis had a white Multipla, and Lyndon B. Johnson, then president of the USA, drove a Fiat 500 Jolly.